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Databank Servces


How customer personal information is stored in Databank

Customer personal information is encrypted and ingested via SFTP, before then being stored within Databank. Databank has dedicated infrastructure and an isolated LAN within the Westpac environment which is subject to stringent security protocols and standards.


How customer personal information data is de-identified

When you contribute your customers' personal information to Databank, each individual customer record is assigned a unique and persistent token. The token is a unique alphanumeric (or similar) de-identified substitute of an individual customer's personal information. Each distinct organisation will have a different unique token for the same individual. A token is not derived from any personal information and it is randomly generated, meaning that re-identification of the customer identity by any data contributor but the organisation that contributed the data is not possible unless the organisation permits otherwise.

The token is returned to you and you can then append it to attribute information that you load into the Data Republic platform to enable analysis of de-identified individuals attribute data. Find out more information on Databank and Data Republic's partnership here.


How customer personal information is matched

When you agree to match your customer personal information with that of another data contributing organisation, Databank will find matching customers across both datasets and create matched pairs called master tokens for those matches. A master token contains the individual tokens of the matched customers and enables analysis on de-identified individuals attribute data from your database and from the organisation you matched with within the Data Republic platform. Such matching activities will allow you to obtain a deeper understanding of your customers through a broader set of data. Find out more information on Databank and Data Republic's partnership here.

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